Instead, the PC gaming client will rebrand, rebuild, and become an optional place for EA gamers to play, rather than a Fort Knox for EA games.ĮA has yet another piece of interconnected news to share: it's rebranding its Origin desktop app to simply be called the EA desktop app, alongside giving its PC platform a visual refresh. This week, the inevitable occurred, with EA announcing that Origin will be no more. Given the long history of the company keeping its toys for itself, it left many scratching their heads in confusion. Several weeks ago, to the surprise of many, EA suddenly released its gaming catalog on Steam. Couple that with a game library that was relatively stilted compared with Steam, by design mind you, and it's not difficult to understand why the adoption numbers for the game client just never took off. Critics appeared almost immediately, stemming from odious requirements to relinquish personal information, the use of DRM, and security flaws. Released in 2011, Origin began life as it lived in total: the walled garden for most EA games. What was originally supposed to have been the chief antagonist to Steam in the ongoing PC gaming platform wars instead is best described as a failure to launch. It has been a long and largely fruitless road for Origin, EA's PC gaming client that it had planned on building into a rival of Valve's Steam.
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